100 places to launch your SaaS

Ready. Set. Launch

Ready. Set. Launch

Launch & Discovery Platforms:

Great for product launches & early adopter traction.

  1. Product Hunt: Strong launch platform for new SaaS, good visibility.
  2. BetaList: Early-stage launch directory; works for SaaS in beta.
  3. BetaBoard: Free startup launch board / directory.
  4. Launching Next: Startup launch directory listing new projects.
  5. Indie Hackers: Community of founders; good for SaaS exposure and feedback.
  6. Hacker News – Show HN: Developer/tech audience; useful for SaaS launch exposure.
  7. SideProjectors: Platform dedicated to “side projects” and early-stage apps/products; good for SaaS MVP exposure and early user feedback.
  8. Startup Stash: Curated directory of startup tools and resources; good listing potential.
  9. LaunchRock: Tool/platform for building launch pages rather than directory submission; use with caution.
  10. PitchWall(BetaPage previously): Active directory for startups; accept submissions.

Review & Comparison Sites:

Trust / buyer discovery — important for SaaS sales.

  1. G2: Major peer-review platform for B2B software. Great listing/review exposure.
  2. Capterra: Free vendor listing option; large buyer traffic and review network.
  3. GetApp: Software comparison site part of Gartner Digital Markets network; strong for SaaS.
  4. TrustRadius: In-depth reviews for enterprise software; credible trust signal for SaaS.
  5. Software Advice: Recommendation engine for software buyers; useful for visibility.
  6. AlternativeTo: Lists software alternatives; good backlink and discovery opportunity.
  7. Crozdesk: SaaS discovery and comparison engine; helps niche categories.
  8. Slant: Community‐driven comparisons; useful for niche positioning, though slightly less formal.
  9. SaaSHub: Aggregated SaaS directory; relevant for SaaS founders to be listed.
  10. AppAdvice / Software review directories: App review site (mobile/software) — relevant if your SaaS has a mobile component.

Marketplaces & App Stores:

Direct vendor marketplaces where buyers search.

  1. AWS Marketplace: Enterprise cloud marketplace for SaaS; strong exposure, but listing process is formal and requires seller registration.
  2. Azure Marketplace: Microsoft’s enterprise software marketplace; great for SaaS targeting Microsoft stack.
  3. Google Cloud Marketplace: Google Cloud’s platform for SaaS and cloud integration; good for cloud-native SaaS.
  4. Salesforce AppExchange: Premier marketplace for apps that integrate with Salesforce; high relevance if your SaaS fits that ecosystem.
  5. Shopify App Store: Huge merchant base; if your SaaS integrates with e-commerce/Shopify, strong listing option.
  6. Zapier App Directory: Excellent for SaaS that offers integrations; gets you in front of users automating workflows.
  7. Atlassian Marketplace: For SaaS that integrates with Atlassian tools (Jira, Confluence); niche but valuable for dev-centric SaaS.
  8. Stripe Partner Directory: Payments/billing related SaaS benefit here; listing adds credibility with merchants and developers.
  9. AppSumo: Promotional marketplace for deals & SaaS launches; good for early user acquisition and buzz.
  10. Chrome Web Store: If your SaaS has a browser extension component, listing here is high value for discoverability.

Startup Directories & Databases:

Investor/press/discovery listings.

  1. Crunchbase: Major startup & company database; good for profile visibility and credibility.
  2. Wellfound (Angel.co previously): Startup & job/investor platform; listing increases visibility to talent & investors.
  3. Startup Buffer: Startup directory for exposure; free submission noted.
  4. StartupBase: General directory of startups; suitable for SaaS listing.
  5. TechCrunch/Startup profiles: Coverage site rather than pure directory; good visibility but submission criteria vary.
  6. Additional job & company directories: Useful for SaaS founders especially if hiring or funding.
  7. Crowdfunding platforms: Viable if SaaS has a community/crowdfunding angle; not all SaaS fit.
  8. ProductHunt Collections / Profiles: Extra exposure when product leverages maker/early adopter audience.
  9. Regional SaaS/startup directories (e.g., EU/UK): Good for localized SaaS listing/exposure — check entry criteria regionally.
  10. Owler: Company profile & competitive insights directory; adds credibility and discoverability. startups; accept submissions.

Developer & Maker Communities:

Great for technical validation & initial user feedback.

  1. GitHub Marketplace: A strong listing option if your SaaS is a dev tool, plugin, or integration.
  2. StackShare: Developers list their tools and stacks; listing your SaaS here can boost visibility.
  3. Dev.to: Developer blogging platform for content marketing and feedback; indirect listing benefit.
  4. Hashnode: A community for developer content, good for demo posts and awareness.
  5. Hacker Noon: Tech-centric publication/community; good for thought leadership and exposure.
  6. Reddit (e.g., r/SaaS / r/startups): Community-driven; you can share your product launch or feedback posts—but avoid spam.
  7. Indie Hackers: Great for early traction, product stories, and connecting with maker audience.
  8. Medium publications with dev focus: Publishing articles here drives targeted traffic and credibility.
  9. Stack Overflow presence / Q&A: Not a listing site, but presence on Stack Overflow increases credibility among developers.
  10. Makerpad: No-code/maker community; if your SaaS targets makers or no-code users, this is very relevant.

Niche SaaS Directories & Curated Lists:

category-specific and niche trust signals.

  1. SaaSList: Acts as a software discovery and comparison directory. Accepts listings and covers many SaaS categories.
  2. SaaSGenius: Specialized SaaS review & directory site—accepts vendor listings, good niche exposure.
  3. SaaSPedia Directory: Curated guide with actual submission links and data—useful resource for listing your SaaS.
  4. TopSaaSDirectories: Directory of directories focused on SaaS; you can pick relevant listing platforms from it.
  5. SaaSHub: Independent SaaS marketplace/directory where vendors list tools; good for visibility and listing your SaaS.
  6. Regional SaaS/startup directories (EU/UK etc.): Good for regional focus and credibility; helpful for SaaS targeting local markets.
  7. SaaS Directory Submission Services: Blog/resource listing 160+ SaaS directories with data; use to pick high-quality ones.
  8. Where to Submit Your SaaS or AI Tool: Community-shared list of directories and submission sites—good for niche directories.
  9. SaaS List Database – Free list of SaaS Directories: Free database of 170+ SaaS directories—good resource to discover and verify niche listings.
  10. Directory-Submission Resource Compilation: Large list of directory submission sites, including SaaS-specific ones—use to filter high-authority niche directories.

Deal & Promotion Platforms:

Fast user acquisition via deals.

  1. AppSumo: A major deal marketplace where SaaS founders can gain early users and exposure. There are many vendor listing options.
  2. RocketHub: Has a “Launch On RocketHub” page and lifetime-deals marketplace geared toward SaaS tools.
  3. DealMirror: Good for SaaS launching deals, not standard directory listing.
  4. StackCommerce: Useful if your SaaS is ready for deal/offer format.
  5. Earlybird: Curated platform offering lifetime deals for SaaS with partner submission option.
  6. LTD Hunter: A well-known lifetime-deal marketplace for SaaS tools where you can submit your SaaS product deal for exposure and early user acquisition.
  7. BestLifetimeDeals: Aggregator of lifetime deals including SaaS/software; useful for listing deals.
  8. Dealify: Lifetime-deal platform focused on software and SaaS; allows you to present your tool with promotional exposure in a curated marketplace.
  9. SaaSPirate: Clear submission page for SaaS deals; funnels lifetime or discount offers to a network of directories and newsletters — good for traction.
  10. LTDPlace: Dedicated page for “Submit Your Product for Promotion” — accepts SaaS lifetime deals or discount offers, good for traction.

Content & Thought-Leadership Channels:

Drive organic discovery & backlinks.

  1. Medium (publication submissions): Publications on Medium allow guest submissions; good for thought-leadership and backlinks.
  2. LinkedIn Articles / Publisher: SaaS founders can publish articles on LinkedIn to build authority and reach.
  3. Hacker Noon: Tech-centric community allowing story submission and brand-as-author features.
  4. TechCrunch Guest or Startup Submit: High-visibility tech media; articles or features help SaaS credibility.
  5. VentureBeat / SaaS-industry blogs: Specialized tech/SaaS publications for thought leadership and awareness.
  6. SaaStr (SaaS-focused blog): Strong SaaS audience; valuable for positioning your product / voice.
  7. Company Blog + Guest Post networks: Guest posts provide links, audience and credibility for your SaaS.
  8. YouTube product demos / tutorials: Visual/Video content supports SaaS product discovery and user education.
  9. Quora (targeted answers): Strategic answers on SaaS-related topics can drive niche traffic and brand authority.
  10. Podcasts (startup & SaaS): Audio channels for SaaS founders to get featured, share stories and build audience.

Tools & Integration Hubs:

Places that list integrations or developer-centric tools.

  1. Zapier App Directory: Public integration directory; SaaS with APIs can request to add their app.
  2. HubSpot App Marketplace: Clear listing path for integrations; strong B2B SaaS visibility.
  3. Stripe Partner Directory: Clear listing directory for payment-focused SaaS; strong credibility.
  4. IFTTT – Join Partner Program: Offers a listing/partner program for apps; good for SaaS with automation/integration focus.
  5. Intercom App Store – Listing your app: Clear instructions for listing your app in their marketplace; beneficial if SaaS integrates with Intercom.
  6. Shopify / BigCommerce Integration Partner Directories: Strong for e-commerce SaaS targeting merchants; must check specific listing criteria for SaaS.
  7. Pipedrive Marketplace – Create your app / register: Good for SaaS offering CRM integrations or extensions; clear submission paths.
  8. RudderStack Partner / Integration Directory Technology / Solutions Partners: Strong for SaaS tools focused on data pipeline / analytics integrations.
  9. Chargebee Partner Directory: Ideal for SaaS focused on billing/subscriptions; offers partner listing and credibility via integration.
  10. HubSpot (another listing) (duplicate category): Same as #82; strong but redundant — count as one listing channel.

Research & Resource Aggregators:

Where founders find curated lists & tools.

  1. Product Hunt Collections / Packs: Collections on Product Hunt help discover tools and gain visibility; useful resource.
  2. StackShare (again): Developers and companies share tech stacks; listing your SaaS here aids awareness and trust.
  3. Listverse (resource aggregator blog): Active blog. It accepts list articles from writers, not necessarily SaaS product submissions.
  4. AlternativeTo (again): Directory of software alternatives; good placement for SaaS looking to appear as alternative.
  5. SaaS Lists on GitHub (Awesome Lists): Open-source curated lists of tools; useful for SEO/backlink and discovery for SaaS.
  6. Write for Us: SaaS Tools (Radical Technology & Business Blog): Guest post submission page focused on SaaS tools; excellent exposure for listing your product in a “tools & resources” article.
  7. IndieHackers / IndieMaker community lists: Maker-community driven lists and posts; good for early traction and tools discovery.
  8. Educational platforms (Coursera partner lists): Not a directory per se but if your SaaS ties to education/training, listing may help.
  9. Startup Stash (again): Resource directory for startup tools; nice exposure for SaaS via founder tool lists.
  10. Research indexes (Gartner Research / Peer Insights): High-credibility; listing here adds enterprise trust if you qualify, but submission is strict.

How I recommend using this list (practical workflow)

  1. Prioritize: Start with high-impact sites — Product Hunt, G2, Capterra, Crunchbase, AWS/Azure Marketplaces, and key developer communities.
  2. Prepare assets: One-page product summary, screenshots, short pitch, 2–3 use cases, pricing info, logos, and 1–2 short videos.
  3. Track submissions: Use a Google Sheet with columns: site, URL, free/paid, status, account/email used, notes, date submitted.
  4. Sequence launches: Don’t mass-submit everywhere at once. Launch on Product Hunt + BetaList or Betapage for early buzz, then list on review sites (G2/Capterra) and marketplaces.
  5. Follow rules: Each site has submission guidelines — follow them precisely (images, category, screenshots).
  6. Leverage feedback: Use early reviewers for quotes and initial social proof to seed review sites and directories.